Homeless Marketing

There is approximately, depending on which source you choose to believe, 3,750,000 homeless people in the USA. Several thousand in most major cities.

While homeless, many of these folks are also consumers, they buy things. mostly necessities, but also many other different products. Of course alcohol and cigarettes, pouch tobacco and rolling papers come to mind.

But they also need services...medical, social. substance abuse, counseling, etc.

At least half, by my estimation are getting, SSI, SS, or some other type of government assistance, and there for monthly income. A good portion are VETs, and may utilize VA Loans, etc.

Could this be a missed marketing opportunity? There is at least one "Homeless Newspaper" here in the city, informational posters, emails (shelters have computers and many emails...I am typing this post from a shelter), pamphlets, etc.

Marketing and advertising can be directed at not only the homeless, but also the providers of homeless services. Government grants or "goodwill" social funding may be available for funding. This may be an untapped significant niche market. A market worth investigation.

How To Choose Trade Show Equipment

I previously worked for a Exhibit Manufacturer, as well as Exposystems and Expo Communications back in the mid 1970's. It's a highly competitive world and basicly one driven by price! I did have some class A clients though, like State of NM, Coors Brewing CO, Eagle Claw Fishing Tackle, etc.


Many companies understand the importance of attending a tradeshow. However when it comes to choosing the type of equipment that is needed to make a good impression at the tradeshow, many companies are at a loss, and what is needed to be made clear is that there are essentially two choices when it comes to choosing tradeshow equipment, and that is between custom tradeshow equipment and the ready-made variety. This article will look at the two types and discuss some considerations that need to be made when choosing display equipment for a tradeshow booth.

For the booth itself, the difference between a custom-made booth and a ready-made booth is a large one, both in terms of cost and the impression that it will make. A custom-made tradeshow booth is extremely expensive, but the impression that it will make will be extremely powerful to the attending tradeshow delegates, and the booth will fit in exactly what the marketing message that you wish to convey. A ready-made booth will be much cheaper, but the impression that it will make maybe nowhere near as strong as one made by a custom-built booth, since many of the elements that are used to construct the booth may well be used by other exhibitors at the same tradeshow.

When it comes to display equipment, much of the same thinking as that which applies to choosing the booth itself applies here as well. Custom-made display equipment, such as stages, pedestals, and the product display cabinets, are extremely expensive, but yet will produce a very strong corporate image. On the other hand, ready-made display equipment will be much cheaper but with a correspondingly weaker corporate impression.

However, much ready-made display equipment can be customized to a certain extent by the addition of corporate graphics and other corporate insignia. For instance, many off the available banner stands look very much alike, and will likely be used by many other exhibitors at the same tradeshow. In order to make the banner stand look original all that is needed is to add your corporate graphics and some other powerful marketing materials. This is where the services of a good graphic designer can be invaluable. More information on choosing display equipment can be found at http://www.displaystandworld.com

As can be seen, the choice is of which tradeshow equipment to use is a fairly simple one and is essentially one of choosing between custom-made or ready made display equipment or the tradeshow booth itself. Keep this simple advice in mind when you're looking at display equipment for your tradeshow booth, and remember that if you exhibit rarely it may be better to do for the cheaper option, and leave the custom-built expensive options to companies who exhibited at tradeshows regularly.

Source: Free Articles from ArticlesFactory.com


ABOUT THE AUTHOR


Carl Formby owns and operates http://www.displaystandworld.com, a website dedicated to information about Display Standshttp://www.displaystandworld.com">Display Stands>

Starting a Home Business Using the Internet

Starting a home business I not an easy task and to make things harder there are so many myths attached to starting a home business that it can become quite confusing. Some people get an idea in their head and just take off. Starting a business for them is easy. The majority of people, however, end up having the desire to start a home business before the actual business idea comes to them. Once they begin thinking about actually starting a home based business they are overcome with many myths that make it seem next to impossible to succeed.

One of the biggest myths about starting a home business is associated with the internet. The internet has opened many doors to home business owners, but at the same time the complexity of the internet has caused many to give up and abandon hope that they can ever get a business to be successful. Many people believe that the internet is a vast marketplace that is too he to compete in. That is simply not true. There are many small home businesses that are doing great on the internet. It is all a matter of knowing how to run a business website. A person has to understand about marketing and setting up a website. Once they've established their online presence they can make great money.

Another internet related myth about starting a home business is that there is no help available for the business owner. Anyone who has went to a search engine and typed in business will now this is not true. There are online networks of websites that are all aimed at helping people succeed in internet business. These people offer free information and plenty of support. A person can find answers to almost any question they have and even talk to others who have started their own business. The internet business environment is one of helping others.

One myth that may hold some truth is that marketing online is impossible. While it is, obviously, not impossible it can be difficult for the beginner. Starting a home business online requires plenty of research into internet marketing. The marketing tools used online are very different from those used in the traditional environment. A person has to understand how to drive traffic to their website and how to catch the attention of their target market. As mentioned above, there are plenty of resources available to help a person get their marketing plan in order.

These myths about starting a business all make it look impossible to tap into the internet marketplace. These myths are quite untrue and should be ignored. It does take hard work and dedication to start any business, but using the internet just opens up a business to a huge marketplace and offers additional opportunities that a traditional, offline business does not have. It is worth it for every business owner to look into the internet when starting a home business.

Source: http://www.articlecircle.com/ - Free Articles Directory


About the Author
Dustin Cannon is owner of http://www.NicheArticleClub.com and writes on a variety of subjects related to home business. To learn more about home business Dustin recommends that you visit: http://www.home-business.com

Promotion Strategies: Save with a Marketing PodCast

I have been wanting to try this and when i get my computer back on-line, I'll see what I can do!


Just a few years ago, radio was the way to get audio announcements out about your business and a marketing PodCast was nonexistent. Today, the marketing PodCast as a promotion strategy will revolutionize getting your message out but to a wider audience and at much cheaper production costs. The marketing PodCast is derived from the Apple iPod product and is an excellent way to promote your business as part of your overall promotional and marketing efforts.

A marketing PodCast can be subscribed to via RSS

RSS stands for real simple syndication and it is what makes a marketing PodCast easy to subscribe to. What people like about RSS feeds for their marketing PodCast is that the feed viewer is somewhat like an email client. However one can only choose what feed he or she wants. The information updates constantly from the website providing the feed.

To put this in simpler terms, think of the alternatives. If you have a marketing presentation that is recorded on a traditional .mp3 file, you have to notify your subscriber base to download the new file each time it changes. With a marketing PodCast, your subscribers will automatically get a notification through a RSS feed and a software application known as a PodCast aggregator will collect the updates without any intervention on the part of the user.

A marketing PodCast is like a radio ad

Anyone can create a marketing PodCast and publish it. It is very much like a radio advertisement except that your audience is now global. Another thing different about the marketing PodCast when compared to radio is that the listeners can filter out what they want to hear and what they do not want to hear. They do this by viewing the descriptions on the RSS feeds that tell the subject. It is better to get an audience in your marketing PodCast of people who actually have some interest in your product or service as they will be listening better.

A marketing PodCast can be listened to at any time

Radio ads have to be scheduled. Your marketing PodCast can be listened to at any time and from anywhere in the world. So when you have an update in a marketing PodCast all you do is have to put it on our server and let the subscribers get it at any time they like.

You don’t need an iPod to view a marketing PodCast

If you have a personal computer and want to enjoy a marketing PodCast offered, all you have to do is download the iTunes manager from Apple. This software is a PodCast aggregator much like an RSS feed aggregator that will bring all the marketing PodCast feeds you subscribe to into one central location and keep them updated. It runs in the Windows system tray and can be set to check for a new marketing PodCast in each of your feeds daily, hourly, or at a manual interval.

Be careful with your marketing PodCast

Not everyone has top-of-the-line computers or high-speed internet connections so make sure your marketing PodCast is optimized so as not to require a lot of system resources to play. Nothing can do more damage to the message you are trying to relay with your marketing PodCast then to have a file so large that these users will not benefit from it.

Source: Free Articles from ArticlesFactory.com


ABOUT THE AUTHOR


Matt D Murren owns and operates http://www.promotion-strategies-advisor.com Promotion Strategies

Podcasting Used As a Business Marketing Tool by Media Publishing Giant Simon & Schuster

This is something I have considered for some time and am interested in doing once I get settled in my new location, get a new computer, and an "office"!

Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster. I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website www.simonsays.com. They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books. This is a brilliant marketing strategy for their website, authors, products and brand.

They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30 minute podcast shows every week. This allows potential consumers to get exposure to their products. This will create increased interest in their products. This will in turn drive sales and increase the branding for their business. This professionally produced podcast series of shows will undoubtedly become a favorite of many consumers.

It is also noteworthy to mention that you do not need an iPod to listen to a podcast. You can simply listen to podcasts on your desktop computer. You can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader software tools.

The business benefits of a proper podcast marketing strategy can be quite immense. Podcasting is another business communication and marketing tool that allows businesses to communicate with their target market. Subscribers to the podcasts RSS feed will automatically receive new podcasts when they are published. Businesses that create podcasts can have a direct communication and marketing channel online.

Having a quality professional podcast that delivers value added exclusive content can increase your online visibility. Search engines such as Google will index podcasts feeds, Blog and podcast directories will list podcast feeds, and targeted traffic will subscribe to thos e podcast feeds. Let's also remember that a quality podcast has the opportunity to be listed in the iTunes podcast directory and found by over 40 million users.

Leveraging podcasting as a business promotion and marketing tool is going to be part of the business landscape online for years to come. When media giants such as CBS, Viacom, and countless other business giants such as IBM and Oracle are podcasting; you can bet money that this marketing media format is here to stay.

Your business should give serious consideration to creating a podcast marketing strategy with experienced professionals in this field. This is a marketing and communication medium that your business will want to execute and leverage for maximum marketing and business benefit online.

You may want to read an informative white paper about this new business marketing technology. You can read this white paper at www.leveragedpromotion.com/products.html

Author Bio
Rodney Rumford is the founder of http://www.Podblaze.com and is a business marketing consultant specializing in new media marketing tools such as Podcasting and Business Blogs. He is also co-founder of www.leveragedpromotion.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Blogvermercial

OK, I have been marketing my blogs since April 2007. I have them reviewed, posted to search engines, have big name affiliated advertisers such as Dell, Amazon, etc. and have not made one dime in commissions or sales.

I have read books, articles, etc. about logging, and as a former sales/marketing person, know something about the subject, I think. I don't get it......literally.

I think my ideas are as interesting as anyone else's, my web sites as attractive and functional, yet seem to get no traffic.

I tried reciprocal affiliated advertising sites and all I got was about 500 emails a day about everyone else's “junk”. I canceled that almost instantly.

Any suggestions?

Bum Marketing - How To Find A Niche

One of the most difficult tasks for most Bum Marketers seems to be finding a niche that’s profitable, but doesn’t have a ton of competition. One of the main reasons I believe they have a hard time is partially because they’re not exactly sure what a niche is. According to Wikipedia…“A niche market is a focused, targetable portion (subset) of a market sector.By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.

A niche market may be thought of as a narrowly defined group of potential customers.A distinct niche market usually evolves out of a market niche, where potential demand is not met by any supply.Such ventures are profitable because of disinterest on the part of large businesses and/or lack of awareness on the part of other small companies.

The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

”Although exercise is by definition not a niche, a subset of exercise such as lower back exercises could be a niche."

But is it profitable? You bet, but it also had a modest amount of competition.With Bum Marketing, the goal is to find a niche where there isn’t a lot of competition, but there are enough buyers to make it profitable. If there’s a ton of competitors around, it’s going to be that much more difficult to dominate the niche and show up in search results. But on the other hand, if there aren’t enough people actively searching for a product similar to the one you’re promoting, as a result you’re not going to make many sales and earn much in the way of income. You need to find a healthy balance of the two and for most people, that’s one of the harder and more time consuming aspects of Bum Marketing.

So where do you find a niche that has enough buyers but not enough sellers? The easiest way is to look around you and your life. Look for and identify a problem that you’ve had or people around you have and find a solution to it. Ideally you’ll want to write about something you already know about so you don’t waste precious time with research and fact finding. Maybe you lost some files on your computer recently and needed to buy file recovery software. You probably didn’t buy the very first software program you came across – you likely compared them a little including differences in price, features/benefits, ease of use and so on. File recovery software is a niche that you know enough about from your research you should be able to write 5 or so articles on it.

Some other placed that I regularly get ideas from include online forums, television, newspapers, advertisements, conversations, wanted ads and so on. Or if you’re really stuck, you could even go to eBay or Google and search for private label rights niche articles to get good ideas for topics. You can buy them if you like, then simply rewrite the articles to save time, or you can just borrow the niche or topics and write your own from scratch.All in all, simply keep your eyes and ears open and a pen and paper handy, and you’ll come across more niches than you could ever utilize.

Source: Free Articles from ArticlesFactory.com


ABOUT THE AUTHOR


Justin Michie is an internet marketing entrepreneur, small business coach and author of Street Smart Internet Marketing.



If you're interested in earning $1,000+ per month, per niche using advanced Bum Marketing methods, be sure to grab a copy of his Advanced Bum Marketing Tactics & Techniques Report.



Or for some more free Bum Marketing articles, resources and tips you can check out his Bum Marketing Blog.

Identity Theft...Sign That Damn Card !

Guarding Against Fraud (from the FTC)
Here are some tips to help protect yourself from credit and charge card fraud.


Do:

Sign your cards as soon as they arrive. Carry your cards separately from your wallet, in a zippered compartment, a business card holder, or another small pouch.
Keep a record of your account numbers, their expiration dates, and the phone number and address of each company in a secure place.
Keep an eye on your card during the transaction, and get it back as quickly as possible.
Void incorrect receipts.
Destroy carbons.
Save receipts to compare with billing statements.
Open bills promptly and reconcile accounts monthly, just as you would your checking account.
Report any questionable charges promptly and in writing to the card issuer.
Notify card companies in advance of a change in address.


Don't:

Lend your card(s) to anyone.
Leave cards or receipts lying around.
Sign a blank receipt. When you sign a receipt, draw a line through any blank spaces above the total.
Write your account number on a postcard or the outside of an envelope.
Give out your account number over the phone unless you're making the call to a company you know is reputable. If you have questions about a company, check it out with your local consumer protection office or Better Business Bureau.

http://www.ftc.gov/bcp/conline/pubs/credit/cards.shtm

Drug Advertising & Made Up Diseases.......Oh My!

CBS Sunday Morning, revealed today, something, I've long suspected. The drug companies and their advertising honchos make up diseases to sell drugs!

RLS or Restless Leg Syndrome was a fine example. Just one of hundreds of diseases that did not exist when I was younger!

The other amazing revelation was that all drug advertising on TV is banned world wide, except in New Zealand, and of course the USA! And New Zealand is considering a ban!

I once worked for a pharmaceutical company in Ft Collins Colorado. It was the most corrupt, greedy, and immoral place I have ever worked. It should have been run by the Mafia instead of the Southern Baptists that actually ran it.........many who where graduates of Virginia Military Institute (VMI).

This company violated most SEC laws and rules, as well as FDA regulations...........OK, they lied, big time. It was all for money....big money. The biggest joke of all on investors was the drugs the company was built on didn't work........or in fact caused cancer........all are off the market. The company was sold and everyone who lied, became millionaires!

Maybe I should go see that new Michael Moore movie?

Identity Theft Part 3

http://www.amazon.com/Street-Journal-Complete-Identity-Guidebook/dp/0307338533



OK, finally I asked a customer in the store I work in where they learned the idiotic practice of not signing their credit/debit cards.or writing "see ID" instead of a signature. The Internet they tell me! Uh Huh.

The number one thing all credit card companies say to prevent fraud and identity theft is , "Sign your cards".........I feel this also needs to be a readable signature, not some flourish that is unreadable like a doctors writing!

Aside from shredding documents, stopping unwanted mail and card offers, how about limiting how many cards you carry?? No one needs 24-36 credit cards!

Oh, and how about stop writing checks? You have a check card, hello? The "float" is over...use a check card dummy! Also, since so many merchants have huge problems with check fraud, many, at least in Colorado Springs, have stopped accepting checks! I can think of no reason to use a check in a retail store.


Most major credit card issuers have "zero liability" for fraudulent purchases....MasterCard, American Express, and Visa! If your card doesn't do this, don't use it!

Cash Businesses are Losing Billions to Employee Theft

I have been in retail for over 20 years, and I'll never believe employees are the major cause of loss!

The bookstore I work for searches your back packs,lunch pails, etc. every day or every time you leave the store! You have to ask permission to go to the bathroom over a walkie-talkie! It is embarrassing, and despicable...and rude. If you think someone is a thief, fire them! Don't subject all the honest employees to ridicule


If you are a retail business owner or manager, be assured of one thing: employees are stealing from you. This article offers pragmatic tips you can put into action immediately to stem employee theft loses.

If you are a retail business owner or manager, be assured of one thing: employees are stealing from you. Employee theft is costing you and your fellow business owners billions of dollars annually.

The National Restaurant Association estimates that employees are responsible for 75% of inventory shortages--and that they steal what amounts to four percent of sales in restaurants. That alone amounts to over $20 billion in employee theft. The US Department of Commerce says 75 percent of employees steal from the workplace at least once--and half of those steal repeatedly. Why? Because no one catches them!

Many owners and managers already suspect they have a theft problem--but they don't really believe it could be their employees--especially if they themselves are honest people. Why would an employee steal?

But think like the employee. They often make minimum wage, and struggle financially. Maybe they're not taking cash--just walking out the door with food or liquor. They may even justify it by saying "everybody does it." This behavior is so widespread that--worst of all--they even may assume that management knows about it and is doing nothing.

Here's how to make a big dent in theft:

o Track Employee Sales
Dishonest employees count on owners and managers to not be paying attention. If the boss doesn't take the time to review the accounting and track individual employee sales, it makes it easier to skim cash.

Audit the cash to look for patterns. During a shift take a current reading, remove the register drawer and replace it with a fresh one. If one employee's cash register is always over or under by a large amount, or if the cash isn't adding up to what the register reading says, it should be a red flag. Share audit results with the staff. Just putting employees on notice that they could be audited at any time will discourage many of them from stealing, especially if the company is consistent about it. (And the boss could put a positive twist on it, by offering a reward to any employee who balances to the penny.)

o Work Side By Side With Employees

Pick one day a week to work behind the counter. Be sure to work with each employee. Is there a difference in sales for that day? Are the numbers always higher when the manager works? In a bar, restaurant or other cash retailer, this may mean an employee is pocketing some sales, or giving away food and drinks (or merchandise) to friends. (Don't reach any conclusions, however, until there's at least a month or so of results to analyze.)


o Trust But Verify

Review employees' schedules, their total sales, their "no sales" and their daily sales over several weeks and note which days they work. Then give the highest grossing employee an unexpected schedule change. What happens to the shift he or she left should provide interesting data. If sales increase for that shift, you may find that what looks like the best salesperson could also be the biggest source of employee theft. The busiest shifts are the easiest times to steal. Doing this with the lowest grossing sales person may provide more insight, too.

In the restaurant or bar business, this can be an eye-opener. A very busy bar may turn out to be the result of a bartender who is giving away drinks. Why not? He gets big tips--and frequently is rewarded by an owner who thinks the employee is generating big business!

These simple steps not only can minimize employee theft, but can provide a manager with useful insights. But if the company still appears to have a major problem, turn to an expert--someone who can identify what's happening when the manager isn't around. An undercover observer--whether a licensed investigator or a mystery shopper--can help catch the dishonest employee who's simply smart enough to keep his eye out for the boss.

Where there's one, there may be more

One final piece of advice: Never assume "the problem is solved"--or even that the worst offenders have been stopped. Nonetheless, by showing that you are serious about employee theft, you may discourage all but the most determined thieves--and reinforce the honest employees. The key is to be consistent and thorough.

Article Source: http://www.ArticlesAlley.com/

The Pros And Cons In Establishing An Ebay Store

Hmmmmm? I have still not been paid by the eBay/PayPal fiasco of selling my car on ebay on July 3 rd. I am sooo dubious!



Ebay has provided some amazing opportunities for many people to earn online. This widely popular auction site has become the primary destination for users who wish to purchase anything - ranging from tangible products to digital items - hence making eBay a website visited by millions of people every day. Because of the volume of transactions happening in its pages, eBay has also become a virtual market place where thousands, if not millions, of dollars exchange hands on a daily basis as well.

Do you want a piece of that big, big pie?

Then you must first have to establish an eBay store.

Now, this is not a strong recommendation. This article is not meant as a sales pitch for a membership with eBay, rather, it seeks to present the advantages and disadvantages of building your own eBay store. You must remember that eBay isn't the only place where you could peddle your goods. It is a good place where you could sell your items, but there are other alternatives you could consider. Should you settle with eBay? Or should you explore the alternative options? Let's study the matter more closely.

There are most certainly a lot of benefits that could be gained from establishing your own eBay store. Let's take a look at them.

* You'd be able to sell in a hotly visited environment. You'll be able to expose your products to a wide array of prospects.

* Once you have upgraded to a Featured Store, you'd be given $30 worth of PPC keywords per month. This means that your store would appear prominently in the results for the particular keywords that users will search for. Such would most certainly drive more traffic to your auctions.

* A Featured Store would also deliver some advanced reports for your auctions. You could use the statistics delineated therein to improve the way you construct your sales pages, and the way you present your items for better efficiency in your future offers.

* A Featured Store will also allow you more eBay pages, which would mean more exposure for your products. It's still a numbers game. The more auctions you have running, the more earning opportunities you could capitalize on.

* A Featured Store would allow you to reduce the size of the eBay banner appearing in your every auction. This would give you the chance to work on your page and bring the focus of your visitors to the items you will be selling.

* Ebay provides a certain level of seller protection and dispute resolution for potential problems you might encounter with your buyers.

Though these are great advantages for your online business, please bear in mind that they do not come without cost. There are also other disadvantages that are attached to having your own eBay store.

* Ebay stores don't come free. A basic store setup would cost $15.95 per month. A Featured Store status would cost an even higher $49.95 per month. And the king of all kings, an Anchor Store, would require you to spend an onerous $499.95 per month.

* Having your own eBay store would pressure you to perform well when it comes to your sales. Though some may consider this as a benefit since such will motivate the seller to plan his course of action, the dangers will be experienced when you fail to earn enough profit to cover the cost of your subscription.

* People go to eBay expecting the best deals in the online market. You have to compete at this level, otherwise, the moment people would see the going rate for your auction, they'd immediately hop to the next item up for sale.

* You'd be bound by eBay's selling policies. You cannot go around some of these restrictive policies, otherwise, you account can get suspended, or worse, terminated.

Establishing an eBay store is a solid choice for a business model. But you have to determine your goals as well as your marketing plan. Would an eBay store help you accomplish them? Or would selling your own goods in your own website, or through some affiliate automation program like http://www.clickbank.com , http://www.paydotcom.com or http://www.cj.com be better for your online business?

The choice is yours.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-


About the Author
Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.com Come by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.com/pips.html

Strategic vs. Tacticle Marketing

Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers,attending trades shows, creating brochures, implementing a follow-up system, and so forth.

They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.

So, What's The Difference Between Strategic And Tactical Marketing?

The distinction between the two is huge. "Tactical Marketing" is the execution of your marketing plan, such as generating leads, placing media, creating marketing tools, and implementinga follow-up system. In other words, it's the medium in which your message is delivered.

"Strategic Marketing" has to do with what you say, how you say it, and who you say it to. In other words, it's the content of your marketing message.

Strategic Marketing starts with understanding your customers andthe things that are important to them, understanding "WHY John Smith buys".

"If You Want To Know WHY John Smith Buys What John Smith Buys, You've Got To See The World THROUGH John Smith's Eyes."

Just putting a marketing message in an appropriate medium for John Smith to hear or read is not good enough. The strategy must derive from an understanding of what's important to John Smith. Otherwise, this tactical part of the marketing process will be much less effective, resulting in ads that under-perform.

Many companies try to figure out how to sell more before they find out how to provide a solution to their consumers' needs. The procedure for accomplishing this is exactly the same everysingle time, for every kind of business.

It's The Advertiser's Job To Pay Attention To Human Nature.Buyers Always Want To Make The Best Decision Possible.

Strategically, marketing programs and advertising should get theattention of target market prospects and facilitate their decision-making. This lowers their risk for taking the next step in the buying process.

By understanding what's important to your target market, you can then put together a strategy that gets more qualified prospects to call, reduces your sales cycle, and increases your conversion ratios.

AFTER the strategy is in place, the tactical execution simply consists of testing and implementing your strategic plan.

Get a FREE Comprehensive Tactical Marketing Checklist, simply email your request to mailto:support@mymondemand.com and ensure that you are considering all of the different types oftactical marketing resources you should consider.

May your marketing efforts be profitable.


About The Author:
~~~~~
James Bell, the author, teaches business owners, entrepreneurs,and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending moretime, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com. Email: mailto:jbell@mymondemand.com


Read more articles by: James Bell

Article Source: www.iSnare.com

Retail...Worker Exploitation?

Wow, it sure is difficult to make the switch from a benevolent major financial services company to the world of retail in a mall.

No overtime, no benefits, no complimentary food or parties or luncheons. Harry Potter book release was a disgusting view of greed........"up sell this, up sell that"..........yet can't even give people free water?? Oh snacks for the employees working until 3:00 AM. Wow.

At the financial services companies, we had team outings to the ball park, bowling, plays, lunch at nice resturants, like "Ruth Chrisis' Steak House", huge Christmas Parties at upscale restaurants and or hotels and cool entertainment. Not to mention thousands of dollars in bonuses and incentive pay!

Wow.

Becoming an Expert

I wanted to change careers back in the 1980's from retail management to construction.

At first I looked at going back to college for either an Associates Degree in Architecture, or a second Bachelors Degree. Both were very time consuming and costly. I kept reading about building construction, energy conservation, solar applications, etc.

I had already been involved in the Glass and Plastics industry for over five years as a manufacturer's rep, standardizing glazing systems and materials. I also had an opportunity to work with solar pioneer Steve Baer, of NM. I looked into getting back into that also. Then I spied an ad for an internship in a solar construction firm in Vermont. I packed up the family and one winter day drove for an interview.

I explained where I was coming from and where I wanted to go. The owner said to me, "Just do it".....yeah corny but that's what he said! (also the "internship" turned out to be unpaid....uh huh)

So I became an "Expert" in Solar Energy, and Energy conservation in Central NY. I designed and built a unique framing system for two passive solar homes and a classroom building at the community college, in addition built several large solar hot water heating systems and a hot air heating system. I taught courses at the community college and at an alternative high school. That was from 1982-1985. The houses and classroom building are still functioning and saving money from heating and cooling!

The Expert Advantage: Why It Pays to Establish Yourself as an Expert

Have you ever felt a jolt of envy to see a competitor – or even a friend – grinning up at you from a newspaper or trade publication?

It kills you, doesn't it?

And you know why: you need to become that authority. Prospects will gravitate to the authority on a subject they are interested in.

If you can establish yourself as an expert in your industry, qualified prospects will be attracted to you. Why?

Everybody wants to do business with an expert.

As an entrepreneur, a majority of your focus is always on securing new customers. While it is true that your repeat clients are the backbone of your success, you need to add new clients to your existing client base if you want your business to grow.

You must learn to sell yourself as an expert. When potential buyers see you as a knowledgeable professional whose opinions and guidance truly matter, they are more likely to hand over their hard-earned money.

There are several ways to position yourself as an expert in the eyes of the public. The first thing you have to do is:

Be Confident in Your Expertise

Stop taking your skills for granted. You know a lot more than you think you know.

It's self-confidence that plays a large part in determining your happiness through life.

And self-confidence is a necessary ingredient for success because it sells. It's something you can sense about a person upon entering a room. It's evident through body language and speech. If your confidence is lacking, try these tips:

Set goals and create a plan to achieve them Use powerful affirmations such as “I am the expert;’ “My information is valuable;’ and “People desire to work with me.’ Practice confidence by emulating others. Take a look at the people who you think are the most confident. Try to find things they do in their body language and tone of voice to mimic until you find your own style. Be prepared. Create a Powerful Brand

In an overcrowded marketplace, if you're not standing out, then you're invisible.

The best way to captivate your audience is with an authentic and powerful personal brand. The benefits of a strong personal branding will give you an edge over your competition and enhance your value in the global marketplace.

Branding identifies and differentiates you, your business and your products and services so you stand out from the crowd and get noticed.

Once you have a powerful personal brand, the next step is to consistently communicate it through your brand identity: logo, business cards, letterhead, web site, invoices and any other outward communications you have.

Put it in Writing

We have all heard the saying, “If a tree falls in the forest and no one is around, does it make a sound?’ If you are sharing your expertise and no one hears it or reads it, does it make a difference?

There are several ways to build your reputation just by writing about what you know best.

Articles

Whether you're telling readers how to grow gargantuan tomatoes or how to stay out of trouble with the IRS, “how to’ articles are an excellent way to call attention to your talents and establish yourself as an expert. They give you dozens of column inches that you might not be able to afford if you had to pay for an ad. They draw traffic to your web site. And if your articles are compelling and convincing, they can lead to thousands of dollars in sales for your products or services.

People love solutions so try to start with quick tips sheets. For example, I wrote an article titled “5 Tips to Quickly and Easily Improve Your Brand Identity’. Then as you become more comfortable with writing, try a positioning piece where you comment on an industry trend with your thoughts. Provide your expert opinion.

EZines

Electronic newsletters are one of the most profitable ways to build your credibility to establish yourself as an expert. More commonly known as eZines, they let you offer helpful advice, market to a global audience, communicate easily with thousands of people as often as you wish, and promote what you're selling. All that without expensive postage or printing costs, an advertising budget, keeping track of subscription renewals, or other tasks associated with print newsletters.

Your eZine, distributed 1-4 times per month, will become a portfolio of your work and showcase your expertise.

I highly recommend using an email contact program like www.emailbrain.com . They are inexpensive, look professional, and can help you track what works in your campaigns and what doesn't.

Books

Catapult your business to a higher level by writing a book. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available. A book has the greatest potential to open doors.

There are two routes to go with book writing. The first is the traditional publishing route. This is a long and arduous process, however, being published by a well-known publishing house is like the “Good Housekeeping Seal of Approval.'

The other avenue is to self publish with a company like iUniverse. If you don't feel like you have the time and energy to take on a whole book yourself, you can also create an anthology of works from a combination of authors.

This year I launched my own publishing company Inspiration Place Publishing ä which published my latest book, an anthology, “ Visionary Women Inspiring the World: 12 Paths to Personal Power.’

Get on Your Soapbox

You may never see your name in lights or dazzle the crowd at Carnegie Hall. Yet there's no doubt that you can achieve celebrity status among the people who matter most to your target market when you start presenting.

This kind of "stardom" means prospects recognize your name as soon as they hear or read it, you are looked upon as an expert in a particular area, and your business is 100% referral-based. The benefits of this kind of business are obvious: extraordinary credibility that leads to countless introductions and natural, easy prospecting conversations plus the bonus of knowing you are truly outstanding in your field.

And doing presentations is lucrative. According to the Internal Revenue Service, “Those who speak about their industry earn an average of 50% more than those who don't.’

Public speaking

Public speaking enhances your credibility and your reputation as an expert while providing important information to your target audience. It is important that your speech does not turn into "sales pitches." Keep references to your company's products and services low-key while personally projecting your desired image. The key to successful speaking is making sure that you are in front of the right audience and then provide value to them.

When you are giving a speech make sure you do the following:

Inform your audience on your subject. Establish yourself as an expert and a resource for further information. Encourage your audience to take action. Create a compelling leave behind with information about your product or service offerings. Perhaps include an article you have written. Collect their information through business cards or a raffle for a free hour of consulting or a product. Ideas for getting the word out that you are available as a speaker:

Create a speaking resume that includes your bio and three compelling talks that you can give. You can see a copy of my speaking resume at www.journeyavenue.com. Send your speaking resume to professional trade organizations, civic groups or non-profit organizations. Send announcement letters or network to let groups know that you are available and which topics you can address. Hold Your Own Seminar or Tele-Seminar

Another venue to speak publicly is by holding your own seminar or tele-seminar. Create a program based upon your expertise and promote it heavily.

While giving the seminar, make sure that you use a system like Dan Janal's Great Teleseminars ( http://www.greatteleseminars.com/ ) to record the program so you can turn it into an audio product for passive revenue.

Become a Media Magnet

I worked in publicity for more than ten years and first hand saw the power of the media. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said. This can be a little scary, however, this is exactly what leads to your credibility. And, PR is free, unlike advertising.

When you are quoted in the media it is another expert seal of approval. Each time you have a story to share or an announcement to make, consider which of the following media relations vehicles would be most helpful:

News Release Pitches Bylined Articles Special Events Contests, Quizzes Seminars/conferences Fundraisers Ribbon-cuttings/groundbreakings, open houses, etc. New product launches A news release is your most important publicity tool for securing story placements. It serves to assist an editor or reporter in writing a story and should tell your story in a simple, factual, straight-forward and informative manner (infusing your personality, as long as it doesn't take away from communicating your key points and product features).

It's important to pay attention to details when preparing a news release. In my e-book Profitable Public Relations I detail how to write an effective news release and pitch it to the journalist.

Another excellent way of attracting the attention of reporters and editors is to write a pitch letter. A pitch letter is a brief letter outlining a particular story angle, or sometimes several related story angles, for a reporter.

This kind of letter can be sent as a cover letter with a news release or media kit, but often it is sent alone. The idea is to grab the reporter's attention by providing a story idea and the important facts surrounding the story (often bullet points are used to present information so that the letter is easy to read). After mailing a pitch letter, it is important to follow up with the reporter to determine his/her interest and provide further information.

Working with the media on a regular basis is key to keeping your name in front of your customers' and prospects' eyes and being at the top of their mind when it comes to awareness.

Create Promotional Campaigns and Info Products Awards

Awards provide an opportunity to strengthen your reputation and credibility. If you do not feel comfortable nominating yourself, ask fellow entrepreneurs, your advisors, your friends or your family to nominate you.

Special Events

Special events such as charitable fund-raisers and public celebrations of your company milestones allow you to communicate your message in an active, participatory manner.

InfoProducts

What is your secret to success? How have you become a subject matter expert? Success sells, and if you have your own personal method to getting there, others will pay to hear it. InfoProducts include e-Books, Audio and Video Projects, Special reports and books. Did you know that e-books on how to succeed are topping the sales charts? Put together an InfoProduct and start collecting revenue while you sleep. I have several examples of InfoProducts on my site. Check it out.

Are you ready?

When you become known as an expert in your field, whatever your field, you will find that the world will beat a path to your door. The tips in this article have merely scratched the surface of the strategies and tactics you can use.

By being the expert:

You immediately distinguish yourself from the competition You offer your clients something of value that competitors can't—and don't—offer You can charge more for your services You become the first choice Now it is time for you to plan your road to becoming known as an expert. What actions will you commit to each month to achieve this? How much time will you devote? Use the ideas I've given to help you devise a plan that works for you and become the star in your field!


Business & Marketing guru Kelly O'Neil is passionate about helping entrepreneurs succeed in business through her Business Mastery Success System™. For more information, or to subscribe to O'Neil's Arrive! E-newsletter filled with countless tips and resources for creating more profit in your business, visit http://www.uplevelstrategies.com .

eBay/PayPal Scam.....Part III

Ok, I went to the police yesterday to file a report. I showed them all the information I had found out about the "thieves", including her court date for theft, names and addresses, etc. Mr Police Man said it was all irrelevent to my car sale. Huh?

Told me to pursue it in court.....small claims court......and go after eBay. PayPal, and then the "bidder/thief". Uh huh.

Real life is not a TV movie!

Ebay Scam....Part II

OK, thanks to being brighter than the average bear, I found the "Thieves".

I called AAA to find out where they towed the car! I have the boyfriends name address, and thanks to Mapquest a photo of his house! I also found the girl who is supposedly the "winning bidder". Seems she also showed up in the Castle Rock, Colorado courts on June 25, 2007 for THEFT! Uh huh. She has lived in about 15 places in the last ten years. She was only a member of eBay for less than a month, buying a bunch of small, auto parts related crap. She is 31, and obviously a professional thief. Probably a meth addict too, because that seems to be the number one motivator in Colorado for crime. This place is worse than Detroit!

I went to the police before I had all this new information. They were pretty useless. If I had another vehicle, I'd go to the house where my car is and get it back!

Stay tuned for updates. Oh, I sent several emails , called and attempted to contact PayPal and
eBay about all this new information........they have not bothered to reply! I still have no money.

Making Money on eBay.....Yes, For Crooks!

Get rich on eBay ? I don't think so.

I have sold aquariums, laptop computers, etc. and most recently my 1996 Monte Carlo.....for about 25% of its Kelly Blue Book value.

The "auction" ended June 18th.............I didn't get "paid" until July 2, and please take that with tongue-in-cheek. You see, my car has been stolen!

The party paid with a stolen/bogus/expired credit card to my PayPal account. PayPal smelled a "rat" and froze my funds. Now they have been reversed altogether and PayPal/eBay is investigating. Oh did I mention they picked up the car on July 2, and now have my car and my money! Uh Huh!

I called PayPal Security, wrote many emails to eBay Security, and several eMails to the winning bidder..or more aptly, the THIEF. I promised to turn this whole case over to the Colorado State Police. Which I plan to do tomorrow July 5th.

After some basic research, I guess the FBI can be involved also. The THIEF is guilty of:

Grand Theft Auto, Wire Fraud, Credit/Debit Card fraud, Computer Crime, and since a "boyfriend" was involved.....Conspiracy!

Supposedly PayPal "protects" sellers, me, against lost. I've followed all the rules and did nothing young, yet I am screwed. They claim the "investigation" may take up to 10 business days. Uh Huh. I have sent in copies of all related emails. My cell phone provider can verify all the calls I made to the buyers phone......all to voicemail. Oooooopppppssss, then her number suddenly "changed" and the buyer is no longer registered with eBay!

Today I fired off several emails demanding that she send all monies owed to my via Western Union. It hasn't happened.

Stay tuned for updates.

Powered by Zoundry

Marketing of Harry Potter "7"

Geeeeee, you think there was "hype" about the iPhone? That was nothing compared to the last and newest "Harry Potter and the Deathly Hallows" book!

Security is high, books must be sealed and secured. No talking to the press....no really!

Parties at major & minor book stores abound. Will people "camp out" for the book? Who the hell knows? It's crazy. The local public library claims a 6-12 month wait on reserve.....uh huh. I have a copy reserved, maybe I'll sell it on EBay for $500...haha!

OMG, the web sites devoted to this and the secondary marketing of toys, the movies, they even publish "Harry Potter" in brail! All types of media including, print, web, video, etc. are in play. Thanks to the internet, fan fanaticism, much of the "hype" and coverage is free marketing...........the real reason she allows "unofficial" books, etc.
Here are just two sites:

http://www.mugglenet.com/

http://www.jkrowling.com/en/

Can there be any doubt on why the author is a "Billionaire"? I am surprised though at all the "un-official" products and books out there. Unlike Microsoft who sues anyone who remotely uses their trademarks or ones that are similar, Rowling, appears to just "feed the beast", and allow copycats. Strange but true.