Report: Combined Consumer Education and Increased Security Measures Equal Reduced Identity Fraud

Identity theft.....what BS, in my opinion. People have a high regard for their own importance, thinking someone wants their identity (and their stuff). It's like cell phone when they first emerged, people carried them as a status symbol. At least 50% of people in Colorado Springs..do not sign their debit/credit cards........or they print "See ID", even though it says on the card "Not valid without signature". It is my mission to learn where they heard this advice!

http://www.ftc.gov/bcp/edu/microsites/idtheft/

While surfing the 'net, I came across a report about the reduction of identity theft and identity fraud. Obviously, it caught my attention. Following, in part, is that report which was produced by Javelin Strategy & Research, and co-sponsored by CheckFree Corporation, Visa Card, and Wells Fargo & Co.

While identity theft remains a multi-billion-dollar problem for businesses, organizations, and individuals, incidents of the fraud dropped significantly last year, according to a report.

Identity fraud occurring in the United States declined in 2006 by 12 percent over the year before, from $55.7 billion to $49.3 billion, according to the third-annual survey by Javelin Strategy & Research. The survey, which involved 5,000 telephone interviews, estimated the number of victims dropped for the fourth consecutive year by about 500,000 to 8.4 million persons.

Researchers attributed the decline to better consumer education and awareness and increased use of online banking and financial sites that allow closer monitoring of accounts. "Businesses are doing a lot more, law enforcement is doing more, and so are consumers," said James Van Dyke, president of Javelin, a research company in Pleasanton, Calif., specializing in financial services and payments.

Tena Friery, research director at the Privacy Rights Clearinghouse, a nonprofit consumer organization in San Diego, said she was surprised by the size of the decline but said there is much greater public awareness.
"We still have a long way to go," she said.

According to the report, there was a significant reduction in fraudulent new-account openings, traditionally one of the most common kinds of fraud. It occurs when a criminal uses a victim's personal data to open a new account.

The survey also found that it takes on average less time and expense to resolve a fraud case than last year. When fraudulent accounts are opened, the average fraud amounts dropped from more than $10,000 in 2005 to $7,260 in 2006. Resolution times dropped from an average of 25 hours in 2005 to five hours in 2006.

Van Dyke said one reason the numbers are down is that businesses are "screening account applicants much more closely."
Individuals and consumer groups have long argued that extra screening was needed because conflicting application information, such as two addresses, could indicate identity fraud.

One group that isn't doing better, according to the report, is 18- to 24-year olds. This age group was more likely to become a victim of identity theft than other age groups. (See sure to read my related article, Your Child's First Year at College: Prime Target for Identity Theft?.

The report references offline criminal activities; however, I do believe that incidents of identity theft have remained unchanged online. One example is stated above, with cybercriminals targeting recent high school graduates and college freshmen.
Unfortunate victims, these graduates and college freshmen provide extremely lucrative opportunities for the cybercriminals to obtain their personal information. Even before they start their first careers, these graduates and college students will, most likely, be crippled by identity theft.

To protect yourself, you need an internet security team of experts making sure that you, your family, and your business computer are always safe and secure. The best protection you can have in today's rapidly changing world of cyber-attacks is to have expert support for all your Internet security needs that will provide technical support without any hassles and without charging you extra fees. It will become even more critical than it is today as time goes on. You need to find your own personal team of experts to rely on. If you ever have a security problem, you will want to have a trusted expert you can call for professional help, without any hassles and extra costs!

Because cybercriminals are becoming smarter and more sophisticated in their operations, they are real threats to your personal security and privacy. Your money, your computer, your family, and your business are all at risk.

These cybercriminals leave you with three choices :

1. Do nothing and hope their attacks, risks, and threats don’t occur on your computer.

2. Do research and get training to protect yourself, your family, and your business.

3. Get professional help to lockdown your system from all their attacks, risks, and threats.

Remember: When you say "No!" to hackers and spyware, everyone wins! When you don't, we all lose!

© MMVII, Etienne A. Gibbs, MSW, The Internet Safety Advocate and Educator

Article Source: http://www.articlesnatch.com


About the Author:
Etienne A. Gibbs, Independent Internet Security Advocate and Educator, consults with individuals, small business owners, and home-business entrepreneurs regarding online protection against spyware, viruses, malware, hackers, and other cybercrimes and pc-disabling issues. For more information, visit www.SayNotoHackersandSpyware.com/.

Tips on Building Revenue for Your Business

(NewsUSA) - It's a dog-eat-dog world. You must be prepared for anything when deciding to open your own practice or small business. And once you become a business owner, you need to know how to make your business grow.

"What keeps business owners, practice owners and partners up at night is likely the challenge of managing and growing the business," says Steven Stralser, clinical professor at Thunderbird: The Garvin School of International Management and author of "MBA In A Day."

In his book, Stralser addresses business professionals who have extensive training in certain industries but want to learn the skills necessary to manage businesses of their own.

Packed with examples, helpful anecdotes and real-world case studies, this straightforward guide gives readers a comprehensive business education without having to spend the time and money on graduate school.

The book covers essential principles and concepts taught at today's top business schools. Topics include negotiation, accounting, marketing, effective communication, information technology and leadership.

Stralser offers the following tips to help your business grow.

* Focus on existing customers. With advertising and other marketing costs, finding new customers can be expensive. Acquiring new business is important, of course, but so is keeping and growing your current clientele.

* Stay in touch. Offer more products or services to existing customers, clients or patients. They will respond with loyalty and future business. Think "greater share" of customers instead of "market share." It's simpler and more profitable in the long-run.

* Develop a Web presence. Developing a Web page puts information on your business right at the fingertips of clients or potential clients. And not only does accessing your Web site save them time, it saves you time as well.

For example, a client can have access to old reports from past projects. By having this information accessible online, you won't have to take time out of your busy schedule to print and ship the reports to that client.

For more information on Stralser's book, visit www.mbainaday.com.

The Do's And Don'ts Of Launching A Small Business Website

Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don’t offer the same services and most certainly don’t charge the same prices. Projects are often riddled with unclear expectations, missed deadlines, and ridiculous hourly rates. What’s worse is that many developers have the audacity to ask for even more money halfway through the project. Even after all of the hard work is complete, most companies don’t even see a return on investment.

If you haven’t been there, you probably know someone who has. IT outsourcing and procurement is often times so traumatizing that many of us vow never to deal with it again. But the whole process need not be so difficult and fruitless. The purpose of this article is to aid you in launching a successful website with minimal pain and effort. Who knows, if you play your cards right, it may even be within budget and on time!

The Don’ts

Don’t spend too much on web hosting. If you are a small business that is just beginning to define your online presence, you don’t need a whole lot! You most certainly don’t need 10,000MB (10GB) of web space and 100,000MB (100GB) of bandwidth each month. So don’t pay for it! You might be thinking, “Well, if it’s relatively cheap and I may need it in the future, why don’t I just spring for it now?” That kind of reasoning paves the road to overspending. Besides, web hosts making such offers are hoping that you won’t really use the massive set of features. Expert web developers and power users will use that kind of space and bandwidth, however, and the end result is a bogged down and slow web host. Go with something economical and reliable; it’s probably even faster.

Don’t mold your website to a pre-defined package. Although your local newspaper advertisement for development of a “5-page website with logo design for only $995” may be tempting, don’t fall for it. Any company that sells you pre-set web site packages (or charges based on the number of pages) has the wrong idea. Web development should be a custom-fitting job. Your website is a business tool, and should be developed to exact specifications that enable it to complement the rest of your business. If you compromise your website’s functionality, you compromise its ability to help you make money.

Don’t start the project until you are fully prepared. The easiest way to ruin a web development project is to get started before you are ready. Everything does not need to be in perfect order when you are shopping around for development; however, once you select a developer and begin work, being unprepared will only slow your project down greatly and drive up costs. Avoid this by purchasing your domain and web hosting, writing out all content, and deciding on the general layout you desire, all before the project begins.

Don’t compare apples to oranges. Not all web developers are created equal, so it is unfruitful and unwise to compare them on a single benchmark (such as price). While some “full-service” firms will create your website, upload it to your domain, and maintain the site to make sure it’s up-to-date, others will simply e-mail you a folder full of files and expect you to know what to do from there. Similarly, some firms will revise the finished product over and over until you’re satisfied while others believe you are paying them for one draft of work and no more. Be mindful of these differences and understand what is built into the different prices of each provider.

Don’t focus too much on eye-candy. Remember what your website is for. Unless you are the exception to the rule, the purpose of your site is either to a) give information about your product/service or company, b) allow users to buy directly from the site or c) both. In all cases, the site must be easy to understand, navigate, and operate. If your site is so new-age and graphic intensive that users have no idea how to get around it, or worse—it takes too long to load, you’ve defeated the purpose of its creation.

The Do’s

Do have a marketing budget for your website. Launching a website without a marketing plan usually always results in a zero return-on-investment. Why? Because there are millions of sites on the internet, and if you don’t market your site, no one will come. Unlike a typical brick-and-mortar establishment that benefits from exposure to passersby, your website will not be seen by anyone until you tell people that it exists. Take advantage of the fact that your website can reach more potential customers than a small storefront ever could. Set aside marketing funds at the onset of your project.

Do prepare a timeline for the project. Many developers work virtually, that is, directly through the internet such that you may never meet them in person. This style of work is very different than the conventional, and the lack of face-to-face contact makes it easy for both parties to simply forget about the project as time goes on. Ensure that your project won’t stagnate. Prepare a solid timeline with clear milestones, expectations, and deadlines so that it is easy for both you and the developer to stay on target.

Do provide feedback in a timely and detailed manner. Although you are paying a design firm for its creativity, remember that ultimately what you say goes. You must be sensitive of the fact that development is a step-by-step, layer-by-layer process. If you don’t respond with feedback immediately, developers will have already completed other layers of the site before your feedback reaches them. This means that they must not only re-work the layer in question, but also the following layers. Some developers have been “burned” so many times in this manner that they will wait patiently for your feedback before they go on to the next layer of work. This means that development comes to a screeching halt until they hear back from you. They may get so fed up that they take on another client while they wait, leaving you at 2nd priority.

Do research developers before setting a budget. There are two reasons to do your homework before you decide on a budget. First, setting a budget without understanding a particular industry is simply nonsensical. You must know the price ranges of development and also what type of service to expect within each range. Second, a small business website, unlike a typical personal expense, is an investment. The goal of launching the site should be to aid the company in making more money. If the site won’t make money, don’t create it! If you limit your budget at $1000 without understanding the investment or industry, you may get an excellent site in that price range that makes no money. You would be better off if you do your homework, however, and find that spending more will likely yield a return. For example, you might spend $4000 on a site that actually makes you and additional $20,000 annually.

Do plan to keep your site up-to-date. One of the biggest advantages to having a website is that you can quickly and easily update information. Nothing sends a more powerful message to a potential customer than a website that hasn’t been updated for several months, or even years! You are telling people that the business is defunct or unpopular. Make it a point to update your site frequently, even if you don’t have much to say. It will let your customers know that things are going well and that your company takes an active interest in keeping them informed.

Although the above Dos and Don’ts are definitely not comprehensive, they are a good set of guiding principles for any individual or small business owner looking to create an online presence. No set of rules if foolproof, however, and there are always exceptions. My suggestion would be to always err on the side of caution. Many of the cliché statements we’ve all heard will come in handy: there is no such thing as a free lunch, and, if it sounds too good to be true, it probably is. Finally, don’t be afraid to ask questions to people who know more than you. In fact, feel free to contact me if you ever get into a jam: adil@steezo.com. Good luck!




About the Author:

Adil Wali is Chief Operating Officer of SteeZo Media, a company founded in 1999 that focuses on consulting small and medium sized businesses in getting online. Under Adil’s leadership, the company shifted away from broad-based IT consulting to a more specific focus on matching clients with most talented and cost effective web developers.

Read more articles by: Adil Wali

Article Source: www.iSnare.com