Starting a Home Business Using the Internet

Starting a home business I not an easy task and to make things harder there are so many myths attached to starting a home business that it can become quite confusing. Some people get an idea in their head and just take off. Starting a business for them is easy. The majority of people, however, end up having the desire to start a home business before the actual business idea comes to them. Once they begin thinking about actually starting a home based business they are overcome with many myths that make it seem next to impossible to succeed.

One of the biggest myths about starting a home business is associated with the internet. The internet has opened many doors to home business owners, but at the same time the complexity of the internet has caused many to give up and abandon hope that they can ever get a business to be successful. Many people believe that the internet is a vast marketplace that is too he to compete in. That is simply not true. There are many small home businesses that are doing great on the internet. It is all a matter of knowing how to run a business website. A person has to understand about marketing and setting up a website. Once they've established their online presence they can make great money.

Another internet related myth about starting a home business is that there is no help available for the business owner. Anyone who has went to a search engine and typed in business will now this is not true. There are online networks of websites that are all aimed at helping people succeed in internet business. These people offer free information and plenty of support. A person can find answers to almost any question they have and even talk to others who have started their own business. The internet business environment is one of helping others.

One myth that may hold some truth is that marketing online is impossible. While it is, obviously, not impossible it can be difficult for the beginner. Starting a home business online requires plenty of research into internet marketing. The marketing tools used online are very different from those used in the traditional environment. A person has to understand how to drive traffic to their website and how to catch the attention of their target market. As mentioned above, there are plenty of resources available to help a person get their marketing plan in order.

These myths about starting a business all make it look impossible to tap into the internet marketplace. These myths are quite untrue and should be ignored. It does take hard work and dedication to start any business, but using the internet just opens up a business to a huge marketplace and offers additional opportunities that a traditional, offline business does not have. It is worth it for every business owner to look into the internet when starting a home business.

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About the Author
Dustin Cannon is owner of http://www.NicheArticleClub.com and writes on a variety of subjects related to home business. To learn more about home business Dustin recommends that you visit: http://www.home-business.com

Promotion Strategies: Save with a Marketing PodCast

I have been wanting to try this and when i get my computer back on-line, I'll see what I can do!


Just a few years ago, radio was the way to get audio announcements out about your business and a marketing PodCast was nonexistent. Today, the marketing PodCast as a promotion strategy will revolutionize getting your message out but to a wider audience and at much cheaper production costs. The marketing PodCast is derived from the Apple iPod product and is an excellent way to promote your business as part of your overall promotional and marketing efforts.

A marketing PodCast can be subscribed to via RSS

RSS stands for real simple syndication and it is what makes a marketing PodCast easy to subscribe to. What people like about RSS feeds for their marketing PodCast is that the feed viewer is somewhat like an email client. However one can only choose what feed he or she wants. The information updates constantly from the website providing the feed.

To put this in simpler terms, think of the alternatives. If you have a marketing presentation that is recorded on a traditional .mp3 file, you have to notify your subscriber base to download the new file each time it changes. With a marketing PodCast, your subscribers will automatically get a notification through a RSS feed and a software application known as a PodCast aggregator will collect the updates without any intervention on the part of the user.

A marketing PodCast is like a radio ad

Anyone can create a marketing PodCast and publish it. It is very much like a radio advertisement except that your audience is now global. Another thing different about the marketing PodCast when compared to radio is that the listeners can filter out what they want to hear and what they do not want to hear. They do this by viewing the descriptions on the RSS feeds that tell the subject. It is better to get an audience in your marketing PodCast of people who actually have some interest in your product or service as they will be listening better.

A marketing PodCast can be listened to at any time

Radio ads have to be scheduled. Your marketing PodCast can be listened to at any time and from anywhere in the world. So when you have an update in a marketing PodCast all you do is have to put it on our server and let the subscribers get it at any time they like.

You don’t need an iPod to view a marketing PodCast

If you have a personal computer and want to enjoy a marketing PodCast offered, all you have to do is download the iTunes manager from Apple. This software is a PodCast aggregator much like an RSS feed aggregator that will bring all the marketing PodCast feeds you subscribe to into one central location and keep them updated. It runs in the Windows system tray and can be set to check for a new marketing PodCast in each of your feeds daily, hourly, or at a manual interval.

Be careful with your marketing PodCast

Not everyone has top-of-the-line computers or high-speed internet connections so make sure your marketing PodCast is optimized so as not to require a lot of system resources to play. Nothing can do more damage to the message you are trying to relay with your marketing PodCast then to have a file so large that these users will not benefit from it.

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ABOUT THE AUTHOR


Matt D Murren owns and operates http://www.promotion-strategies-advisor.com Promotion Strategies