Tuesday, March 28, 2006

Hear No Evil, Speak No Evil, See No Evil......Uh Huh !

Remember those three monkeys? Those must have been the original PC (Political Correctness) police.

Political correctness rears it's ugly head everday in Advertising. Look at just about any TV commercials, on any station. Yup there is the token African-American, the Hispanic, the old lady, and more recently lots of Asians!

Why don't commercials at least reflect the demographics of the market they play in?

One reason.............. the advertisers are too cheap to tailor make ads for each market. Hence the "perfect demographic" commercial featuring "one of everyone"!

Does this annoy anyone besides me?

Let's hear some opinions.

Saturday, March 18, 2006

Buyers or Lost Customer?

Does saturation of a commercial sell your product to customers or does it turn them off?

Do you care? You should.

I spotted a Volvo commercial that ran 4-5 times per hour, multiple TV stations, all day long. After the 12th viewing it started to annoy me. After 50 times, it pissed me off.

There are several commercials out there that are neither clever, interesting, nor informative.

What are these ad agencies thinking.............or are they thinking at all?

What about the TV Stations....... surely there are volumes of data to support the frequency of advertisements and their results on consumer behavior. Doesn't anyone use them?

Airing your commercial 50 times per day, 7 days per week? We get it......and don't want it!