Podcasting Used As a Business Marketing Tool by Media Publishing Giant Simon & Schuster

This is something I have considered for some time and am interested in doing once I get settled in my new location, get a new computer, and an "office"!

Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster. I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website www.simonsays.com. They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books. This is a brilliant marketing strategy for their website, authors, products and brand.

They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30 minute podcast shows every week. This allows potential consumers to get exposure to their products. This will create increased interest in their products. This will in turn drive sales and increase the branding for their business. This professionally produced podcast series of shows will undoubtedly become a favorite of many consumers.

It is also noteworthy to mention that you do not need an iPod to listen to a podcast. You can simply listen to podcasts on your desktop computer. You can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader software tools.

The business benefits of a proper podcast marketing strategy can be quite immense. Podcasting is another business communication and marketing tool that allows businesses to communicate with their target market. Subscribers to the podcasts RSS feed will automatically receive new podcasts when they are published. Businesses that create podcasts can have a direct communication and marketing channel online.

Having a quality professional podcast that delivers value added exclusive content can increase your online visibility. Search engines such as Google will index podcasts feeds, Blog and podcast directories will list podcast feeds, and targeted traffic will subscribe to thos e podcast feeds. Let's also remember that a quality podcast has the opportunity to be listed in the iTunes podcast directory and found by over 40 million users.

Leveraging podcasting as a business promotion and marketing tool is going to be part of the business landscape online for years to come. When media giants such as CBS, Viacom, and countless other business giants such as IBM and Oracle are podcasting; you can bet money that this marketing media format is here to stay.

Your business should give serious consideration to creating a podcast marketing strategy with experienced professionals in this field. This is a marketing and communication medium that your business will want to execute and leverage for maximum marketing and business benefit online.

You may want to read an informative white paper about this new business marketing technology. You can read this white paper at www.leveragedpromotion.com/products.html

Author Bio
Rodney Rumford is the founder of http://www.Podblaze.com and is a business marketing consultant specializing in new media marketing tools such as Podcasting and Business Blogs. He is also co-founder of www.leveragedpromotion.com

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Blogvermercial

OK, I have been marketing my blogs since April 2007. I have them reviewed, posted to search engines, have big name affiliated advertisers such as Dell, Amazon, etc. and have not made one dime in commissions or sales.

I have read books, articles, etc. about logging, and as a former sales/marketing person, know something about the subject, I think. I don't get it......literally.

I think my ideas are as interesting as anyone else's, my web sites as attractive and functional, yet seem to get no traffic.

I tried reciprocal affiliated advertising sites and all I got was about 500 emails a day about everyone else's “junk”. I canceled that almost instantly.

Any suggestions?

Bum Marketing - How To Find A Niche

One of the most difficult tasks for most Bum Marketers seems to be finding a niche that’s profitable, but doesn’t have a ton of competition. One of the main reasons I believe they have a hard time is partially because they’re not exactly sure what a niche is. According to Wikipedia…“A niche market is a focused, targetable portion (subset) of a market sector.By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.

A niche market may be thought of as a narrowly defined group of potential customers.A distinct niche market usually evolves out of a market niche, where potential demand is not met by any supply.Such ventures are profitable because of disinterest on the part of large businesses and/or lack of awareness on the part of other small companies.

The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

”Although exercise is by definition not a niche, a subset of exercise such as lower back exercises could be a niche."

But is it profitable? You bet, but it also had a modest amount of competition.With Bum Marketing, the goal is to find a niche where there isn’t a lot of competition, but there are enough buyers to make it profitable. If there’s a ton of competitors around, it’s going to be that much more difficult to dominate the niche and show up in search results. But on the other hand, if there aren’t enough people actively searching for a product similar to the one you’re promoting, as a result you’re not going to make many sales and earn much in the way of income. You need to find a healthy balance of the two and for most people, that’s one of the harder and more time consuming aspects of Bum Marketing.

So where do you find a niche that has enough buyers but not enough sellers? The easiest way is to look around you and your life. Look for and identify a problem that you’ve had or people around you have and find a solution to it. Ideally you’ll want to write about something you already know about so you don’t waste precious time with research and fact finding. Maybe you lost some files on your computer recently and needed to buy file recovery software. You probably didn’t buy the very first software program you came across – you likely compared them a little including differences in price, features/benefits, ease of use and so on. File recovery software is a niche that you know enough about from your research you should be able to write 5 or so articles on it.

Some other placed that I regularly get ideas from include online forums, television, newspapers, advertisements, conversations, wanted ads and so on. Or if you’re really stuck, you could even go to eBay or Google and search for private label rights niche articles to get good ideas for topics. You can buy them if you like, then simply rewrite the articles to save time, or you can just borrow the niche or topics and write your own from scratch.All in all, simply keep your eyes and ears open and a pen and paper handy, and you’ll come across more niches than you could ever utilize.

Source: Free Articles from ArticlesFactory.com


ABOUT THE AUTHOR


Justin Michie is an internet marketing entrepreneur, small business coach and author of Street Smart Internet Marketing.



If you're interested in earning $1,000+ per month, per niche using advanced Bum Marketing methods, be sure to grab a copy of his Advanced Bum Marketing Tactics & Techniques Report.



Or for some more free Bum Marketing articles, resources and tips you can check out his Bum Marketing Blog.