Buyers or Lost Customer?

Does saturation of a commercial sell your product to customers or does it turn them off?

Do you care? You should.

I spotted a Volvo commercial that ran 4-5 times per hour, multiple TV stations, all day long. After the 12th viewing it started to annoy me. After 50 times, it pissed me off.

There are several commercials out there that are neither clever, interesting, nor informative.

What are these ad agencies thinking.............or are they thinking at all?

What about the TV Stations....... surely there are volumes of data to support the frequency of advertisements and their results on consumer behavior. Doesn't anyone use them?

Airing your commercial 50 times per day, 7 days per week? We get it......and don't want it!