"Luck" Marketing?

Does Luck have a place in marketing management?


On a scale of 1-10, with ten being the "Perfect Product and Plan" and one being let's cut our losses and file Chapter 13, Luck is at least a 5. Timing is everything, but like the saying goes "stuff happens", that even the most savvy management team could not see without a crystal ball, Luck comes into play.

How does luck, good or bad, compare to budgets, advertising plans, media blitzes, and pages of statistical figures? There is gorilla marketing, voo-doo marketing, , new age marketing, old school, hip hop marketing, even punk marketing. Taken as part of a managed effort, being in the right place at the right time is really a matter of careful and brilliant planning...or not?

What the credible manager needs is to make sure that all his "marketing ducks" are in the proper row, and get lucky! "Well, punk, do you feel lucky?"