Micro Marketing Challenge

What would you do if your advertising budget was slashed to $100? Not one day or month...$100 for the entire year's budget! OK, so your not a Fortune 500 Company obviously, perhaps a shoe-string start-up(been there, done that) and unsure where to spend that $100 and get the most "bang-for-your-buck" in returns.

Much depends on the nature of your business. Why advertise a lawn mowing service on the Internet, or a 1/2 page phone book ad for an Internet business. Get my drift?

You have choices, some good, some not. Here are a few which require some research, networking with others to see what works for them, and a lot of elbow grease on your part...you can cut and past correct? In no weighted order:

Yellow Page Advertising (???)

Your Own Web Page (Affiliates, banner ads, networking)

Internet Advertising (blogs, banner ads, be an affiliate)

Email (don't cross the line and be "Spam")

Direct mail (aka "Junk Mail")

Flyer's (post in public places...i.e...nearest phone pole)

Business Cards (mini billboards)

Unless you do much of the design, layout, setup, etc (elbow grease, remember) that $100 won't make a dent. Try it, see what you can creatively do for that $100 Budget, you may be surprised!